Reed Dudley

There’s no other way to put it: our democracy is broken. The National Democratic Redistricting Committee, chaired by Eric Holder––the 82nd United States Attorney General––is working to fix it.

I joined the NDRC as Creative Lead in early 2020, inheriting management of the branding and visual identities for the NDRC, the NDRC’s affiliate organizations, and President Obama’s All On The Line campaign. It was important that each affiliate and campaign have its own, distinct visual identity, with the NDRC serving as the centralized hub for all-things-redistricting. With this in mind, I knew it was imperative that the NDRC redesign and relaunch our website in anticipation of the upcoming redistricting cycle so that our organization could meet the moment and our supports where they are.

Working alongside Drew McConville, we transformed the NDRC website from a simple landing page to an all-encompassing hub for redistricting and supporter action.