Reed Dudley

All On The Line is President Obama and Attorney General Holder’s national grassroots campaign to restore fairness to our democracy and ensure every American has an equal say in our government. As the Creative Lead for AOTL, I oversee creative for All On The Line’s national platform, the campaign’s state affiliates across the nation, and our principals.

When I joined the organization in early 2020, I was faced with a unique problem: I did not have the capacity to touch or review every piece of creative that needed to be distributed across our national and state-level channels. To address this issue, I created and implemented a design system that non-designers could easily use to generate creative content rapidly and with ease.

The result? A strong, consistent visual identity across all channels within our network.